New Age guru Abraham Hicks has made many shocking and disturbing statements about rape, slavery, 9/11 victims and Holocaust deaths. She claims “less than 1% of rapes” are “true violations” and the rest are attractions. Hicks believes slavery was “the beginning of a journey that was better” and part of an “overall improvement in humanity.” She says “AIDS is the physical manifestation of not liking yourself.” Hicks and others like Rhonda Byrne, creator of “The Secret,” have taken a partial truth and concretized it into a religious absolutist system known as the Law of Attraction and made millions in the process. The teaching is harmful and a form of spiritual bypassing.
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Written by Be Scofield, M.Div / Represented by United Talent Agency / FULL BIO / Contact: firstname.lastname@example.org
Recipe For Success
Exactly fifty years prior to the publication of the best selling book and DVD The Secret, Earl Nightingale released a vinyl record in 1956 that set the motivational world on fire. It was called The Strangest Secret and it shared the same fundamental premise as Rhonda Byrne’s 2006 The Secret; we become what we think about and our thoughts create our reality. His self-written and recorded LP sold over 1 million copies making it the first-ever spoken word album to achieve gold status. After his phenomenal success, Nightingale went on to form Nightingale-Conant which became one of the largest self-help audiobook publishers ever. With only a one-word difference between the names did Byrne steal Nightingale’s title and message? We may never know but they are undoubtedly two of the biggest and most successful proponents of the Law of Attraction in the modern era.
New-age guru Esther Hicks, who claims to channel 100 entities known as Abraham is the other largest force behind the spread of the Law of Attraction. One of these entities is supposedly Jesus, another Buddha. Now 71 years old, she is also one of the most well-known figures in modern spirituality, traveling the world speaking to massive sold-out crowds. The late Dr. Wayne Dyer said Abraham are “great Masters of the Universe,” while Louise Hay, founder of the popular Hay House publisher said they are “some of the best teachers on the planet today.”
“That which Jesus was, Esther is” – Abraham
Just like Rhonda Byrne’s The Secret, the uniqueness of Esther Hicks and her teachings as Abraham don’t seem to be all that original, however. She too got her schtick from elsewhere.
Before Abraham was manufactured, Esther and her husband Jerry had several visits with a woman named Sheila Gillette who claimed to channel a group of twelve Archangels called THEO. Sheila acknowledges the origins herself, “Within a year of Esther’s experience with THEO, she began channeling ABRAHAM.” The channeled voice of Abraham was remarkably similar in accent, style, and content as THEO. “I was captivated by what I heard from Theo,” Esther said. The precedent had been set. The husband and wife team of Sheila and Marcus Gillette built a following and business channeling a cosmic entity using an accent. Esther and Jerry took note.
Esther also took a page from the books of Jane Roberts who claimed to channel an entity known as Seth. Author David Stone claims that Abraham is merely a dumbed-down version of Seth.
“Not long after their marriage, Jerry introduced Esther to Jane Roberts’ Seth books. Roberts claimed to be channelling an entity with traits in common with the soon to arrive Abraham. The primary distinction separating the two is that Seth is much pithier, more complex and original than Abraham, a supposed entity that often seems to voice nothing more profound than a simplified rehash of Roberts’ Seth.
Abraham, in fact, sometimes reads like dumbed down Seth, a digest constructed for easier mass consumption. Esther recalls Jerry reading out loud from the Seth books in bed, tickling her toes under the covers.”
Jerry was also heavily influenced by new thought teachings such as Napolean Hill’s Think and Grow Rich prior to the emergence of Abraham. In Hill’s book, The Law of Success he uses the exact phrase “the Law of Attraction” 11 times. Yet both Jerry and Esther claim the first time they ever heard the term was from Abraham. Stone argues that Jerry was the motivating force behind creating Abraham and that he edited and helped write the books.
From Amway to NYT Bestselling Author
Why did Rhonda Byrne and the Hicks’s become world-famous multi-millionaires while Sheila and THEO never did? They had something Sheila and her husband didn’t: extensive experience marketing and selling product. Byrne was an infomercial and TV producer prior to creating The Secret. She knew how to dazzle an audience with presentation and packaging. Jerry was a prominent Amway salesman who was married to a highly successful Amway saleswoman named Trish. And Esther was Trish’s bookkeeper, thus she was also heavily immersed in the culture. Amway was a prominent multi-level marketing business known for its pyramid marketing scheme.
Former Abraham Hicks devotee turned critic Kyra explains that Amway salespeople made most of their money selling “motivational materials” such as Think and Grow Rich and audiobooks about them to new recruits, not from the product itself. “This is how [Jerry] became a Crown level with his former wife Trish. Not from selling soaps, appliances, etc. But from selling his motivational courses, tickets to “business presentations”, and tapes like so many Amway distributors did before him.” Amway salespeople were required to purchase one motivational self-help book a month.
“They worked for Amway, selling motivational materials to their recruits/distributors (aka “business associates”), and then Abraham mystically happened to them and they just started selling their own Abraham materials to their associates. And as their business associates recruited new people, they sold more, and then, like any Amway “business”, it just got bigger and bigger till they decided to take their act on the road, so that now they are on the New York Times Best Seller list.”
The recipe for success was laid out for Esther and Jerry. They got the style, accent, and initial content from THEO, more specific teachings came from Seth and they used their Amway sales and marketing background to launch Abraham into the world. They knew the scheme would work because as Kyra states, “Jerry and Esther were already giving workshops, holding seminars, and touring the country with Jerry’s Amway business presentations.”